May 2025
Art Direction
Motion Graphics
EDMs
Socials
Ae, Ps, Figma
A campaign celebrating Mother’s Day. Created at short notice, the campaign direction drew inspiration from children’s drawings and the mother-child bond. Drawn by a colleague’s child—Yvette, I opted to provide little guidance on subject matter. Leading to a more honest and genuine drawing.
For the final EDMs and socials I curated elements of Yvette’s drawings. However, a concerted effort was made to maintain the texture and genuineness of her drawings.
The designs were used across socials and EDMs, celebrating Mother’s Day.
For the final EDMs and socials I curated elements of Yvette’s drawings. However, a concerted effort was made to maintain the texture and genuineness of her drawings.
The designs were used across socials and EDMs, celebrating Mother’s Day.
Mother’s Day EDM