March 2025
Art Direction
Ai, Ae, Id, Ps, Figma
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Art Direction
Ai, Ae, Id, Ps, Figma

In conceiving the EOSS I wanted to be transparent about the transactional nature of sale periods and so I leaned into the receipt motif, rendered in a dot-matrix printer aesthetic. A type-led, systematic layout let me update details efficiently while keeping every asset visually consistent and minimising the need for imagery.

EOSS EDM
The EDMs for this campaign relied heavily on typesetting. All information displayed on the receipt was accurate and interactive, with each item linking directly to its respective product page. The systematic design approach enabled rapid updates of assets, allowing featured products in the EDMs to be efficiently refreshed based on stock availability.