January 2025
Art Direction
Ai, Ae, Id, Ps, Figma
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Art Direction
Ai, Ae, Id, Ps, Figma
One of my key roles as a Graphic Designer at Black Sheep is the design and production of e-commerce and digital marketing assets. In my current role I work with a high degree of creative freedom. Through my output of EDMs, social posts and paid assets I’m always looking to refine Black Sheep’s visual language, establishing and maintaining a suite of recognisable elements that communicate the brand clearly—even with minimal overt branding.
Havoc →
WMN Collection →
Futuro →
Superbloom →
In preparation for collection releases, I’m responsible for much of the e-commerce product setup, ensuring product imagery is consistently edited and aligned with the brand’s visual standards. I also update our bulk product import for Shopify using our matrix system, carefully managing data fields to ensure accuracy.
For past collection releases, my responsibilities have included art direction support, collection naming, and the design of lookbooks.
Havoc →
WMN Collection →
Futuro →
Superbloom →
In preparation for collection releases, I’m responsible for much of the e-commerce product setup, ensuring product imagery is consistently edited and aligned with the brand’s visual standards. I also update our bulk product import for Shopify using our matrix system, carefully managing data fields to ensure accuracy.
For past collection releases, my responsibilities have included art direction support, collection naming, and the design of lookbooks.
Havoc
Havoc collection launch reel
In response to the bold, in-your-face design of the jersey, the art direction for the Havoc collection was intentionally disruptive and impossible to ignore. I designed the campaign assets to reflect this chaotic energy. The launch reel is an animated collage featuring rough, hand-drawn illustrations and
typography overlayed. Designed to inject the collection with a frantic, up-beat energy.
WMN Collection
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WMN Prolite Jersey EDM
The WMN Podcast cover art
The WMN podcast artwork draws strong inspiration from the WMN Collection, creating a cohesive visual language across the broader WMN Initiative. This unified design approach strengthens brand identity and recognition. As future WMN Collections are developed, they will naturally evolve the WMN visual identity, providing a foundation from which the podcast artwork can also grow and adapt.
Futuro
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Futuro collection teaser EDM
Borrowing design elements from the collection, the teaser introduces the audience to its direction without revealing the garments themselves. Inspired by the collection’s celebration of the Spring Classics and its prominent checkerboard pattern, I felt a more analogue aesthetic to the creative direction was fitting.
Superbloom
Superbloom Lookbook
For the design of the Superbloom lookbook, I developed an animated cursor that served as a distinctive visual element, helping to further define and enhance the collection’s identity.
Superbloom EDM