My contribution to the logo design was focused more so on the technical aspects of the design process.
Throughout the logo design process, my contribution included assisting in the vectorisation process and cleaning up certain aspects of the final vector.
* Direction and overall design concepts are not my own, they were designed by Jack Boschert.
Throughout the logo design process, my contribution included assisting in the vectorisation process and cleaning up certain aspects of the final vector.
* Direction and overall design concepts are not my own, they were designed by Jack Boschert.
Noticing the similarity in silhouette between the Anytime running man and the monkeys from the toy game Barrel of Monkeys, the logo was reimagined as a pattern that references the interlinking nature of the monkeys. This pattern was applied to stacking mugs which are sold at Anytime.
Appreciating the unique form of the Anytime building, I wanted to emphasise this as part of the brands identity. Accordingly, I modeled an accurate 3D representation of the building in MagicaVoxel. The model has a realistic though stylised quality. The voxel quality plays nicely with the Anytime logo as they both have a subtle game-like quality.
Though still a WIP the intention is to use the model for the Anytime website, where the users will be able to interact with it, rotating and zooming to explore the all of the little details and easter eggs. To make a website which allows for interaction of the model I will use Three.js, this javascript library allows for greater interactivity with 3d models.
Beyond the website the intention is to 3d print the model which can be sold as merch at the cafe. The model would be broken down into smaller pieces which the user can assemble themselves.
The combination of these touchpoints will work to create a larger storytelling experience for customers.
